Sync Smarter, Sell Better
Sync Smarter, Sell Better
Sync Smarter, Sell Better
Sync Smarter,
Sell Better
Automatically sync your inventory across Shopee, Lazada, TikTok, Shopify, WooCommerce and more with unparalleled ease and precision.
🇸🇬 Proudly Singaporean • Built for SMEs • Local SG Support ✨
Automatically sync your inventory across Shopee, Lazada, TikTok, Shopify, WooCommerce and more with unparalleled ease and precision.
🇸🇬 Proudly Singaporean • Built for SMEs • Local SG Support ✨
E-commerce Multichannel Managing Assistant
E-commerce Multichannel Managing Assistant
Say goodbye to overselling, underselling and operational headaches with real-time and accurate multi-channel stock level updates. With EMMA, your inventory is in perfect harmony, empowering your business to thrive.
Say goodbye to overselling, underselling and operational headaches with real-time and accurate multi-channel stock level updates. With EMMA, your inventory is in perfect harmony, empowering your business to thrive.
Real-Time Inventory Synchronization
Real-Time Inventory Synchronization
Real-Time Inventory Synchronization
Effortlessly synchronize your inventory across all ecommerce channels in real-time, preventing overselling and underselling for increased sales and customer satisfaction.
Effortlessly synchronize your inventory across all ecommerce channels in real-time, preventing overselling and underselling for increased sales and customer satisfaction.
Effortless Integrations
Effortless Integrations
Effortless Integrations
Integrating your sales platforms with EMMA is a breeze. No complicated setups, no technical jargon - just log in to your sales platform account and authorize access. Our seamless integration ensures that your focus remains on growing your business, not grappling with technology.
Integrating your sales platforms with EMMA is a breeze. No complicated setups, no technical jargon - just log in to your sales platform account and authorize access. Our seamless integration ensures that your focus remains on growing your business, not grappling with technology.
See our list of integrations
See our list of integrations
See our list of integrations
See our list of integrations
Supports Multiple Marketplace Accounts
Supports Multiple Marketplace Accounts
Supports Multiple Marketplace Accounts
Easily sync inventory across all your sales channels, including multiple accounts within the same marketplace (e.g., two Lazada shops or two Shopee stores).
Easily sync inventory across all your sales channels, including multiple accounts within the same marketplace (e.g., two Lazada shops or two Shopee stores).
Easily sync inventory across all your sales channels, including multiple accounts within the same marketplace (e.g., two Lazada shops or two Shopee stores).
Customizable Sync Rules
Customizable Sync Rules
Customizable Sync Rules
Tailor your inventory management with flexible sync rules that align perfectly with your products and business model, empowering you to sell bundles or multiple quantities seamlessly across platforms.
Tailor your inventory management with flexible sync rules that align perfectly with your products and business model, empowering you to sell bundles or multiple quantities seamlessly across platforms.
Tailor your inventory management with flexible sync rules that align perfectly with your products and business model, empowering you to sell bundles or multiple quantities seamlessly across platforms.
Audit Trail
Audit Trail
Audit Trail
Audit Trail
Never lose track of your inventory.
Never lose track of your inventory.
Never lose track of your inventory.
Never lose track of your inventory.
Understand the 'why' and 'when' behind every inventory change. With EMMA, you'll receive a detailed view of every change in quantity, whether it's a sale or manual adjustment, all in one intuitive dashboard.
Understand the 'why' and 'when' behind every inventory change. With EMMA, you'll receive a detailed view of every change in quantity, whether it's a sale or manual adjustment, all in one intuitive dashboard.
Historical Tracking
Source of Changes
Up to 60 days displayed
Quantity Changed
Our Plans
Start your 14-day free trial – no credit card required!
Basic
S$
10
/month
Up to 100 Orders
2 Sales Channels
Unlimited SKUs and Inventory Sync
Unlimited Inventory Sync
Customizable Sync Rules
Audit Trail
No credit card required
Pro
S$
25
/month
No credit card required
Up to 500 Orders
3 Sales Channels
Unlimited SKUs
Unlimited Inventory Sync
Customizable Sync Rules
Audit Trail
Advanced
S$
40
/month
No credit card required
Up to 1000 Orders*
5 Sales Channels^
Unlimited SKUs
Unlimited Inventory Sync
Customizable Sync Rules
Audit Trail
* S$0.04/order after 1000 orders. ^S$8/sales channel after 5 sales channels
Basic
S$
10
/month
Up to 100 Orders
2 Sales Channels
Unlimited SKUs
Unlimited Inventory Sync
Customizable Sync Rules
Audit Trail
No credit card required
Pro
S$
25
/month
No credit card required
Up to 500 Orders
3 Sales Channels
Unlimited SKUs
Unlimited Inventory Sync
Customizable Sync Rules
Audit Trail
Advanced
S$
40
/month
No credit card required
Up to 1000 Orders*
5 Sales Channels^
Unlimited SKUs
Unlimited Inventory Sync
Customizable Sync Rules
Audit Trail
* S$0.04/order after 1000 orders. ^S$8/sales channel after 5 sales channels
Basic
S$
10
/month
Up to 100 Orders
2 Sales Channels
Unlimited SKUs
Unlimited Inventory Sync
Customizable Sync Rules
Audit Trail
No credit card required
Pro
S$
25
/month
No credit card required
Up to 500 Orders
3 Sales Channels
Unlimited SKUs
Unlimited Inventory Sync
Customizable Sync Rules
Audit Trail
Advanced
S$
40
/month
No credit card required
Up to 1000 Orders*
5 Sales Channels^
Unlimited SKUs
Unlimited Inventory Sync
Customizable Sync Rules
Audit Trail
* S$0.04/order after 1000 orders
^S$8/sales channel after 5 sales channels
Basic
S$
10
/month
Up to 100 Orders
2 Sales Channels
Unlimited SKUs
Unlimited Inventory Sync
Customizable Sync Rules
Audit Trail
No credit card required
Pro
S$
25
/month
No credit card required
Up to 500 Orders
3 Sales Channels
Unlimited SKUs
Unlimited Inventory Sync
Customizable Sync Rules
Audit Trail
Advanced
S$
40
/month
No credit card required
Up to 1000 Orders*
5 Sales Channels^
Unlimited SKUs
Unlimited Inventory Sync
Customizable Sync Rules
Audit Trail
* S$0.04/order after 1000 orders
^S$8/sales channel after 5 sales channels
1000+ Sellers like you are using EMMA to manage their inventory
"Honestly, just get it. We got scolded by customers so many times during 11.11 because our Shopee stock didn't sync with Shopify fast enough. Since moving to EMMA, we haven't had a single oversell. Setup took a bit of time but support was steady."
⭐⭐⭐⭐⭐
Derrick L.
Founder, Menswear Label
"Honestly, just get it. We got scolded by customers so many times during 11.11 because our Shopee stock didn't sync with Shopify fast enough. Since moving to EMMA, we haven't had a single oversell. Setup took a bit of time but support was steady."
⭐⭐⭐⭐⭐
Derrick L.
Founder, Menswear Label
"Honestly, just get it. We got scolded by customers so many times during 11.11 because our Shopee stock didn't sync with Shopify fast enough. Since moving to EMMA, we haven't had a single oversell. Setup took a bit of time but support was steady."
⭐⭐⭐⭐⭐
Derrick L.
Founder, Menswear Label
"Honestly, just get it. We got scolded by customers so many times during 11.11 because our Shopee stock didn't sync with Shopify fast enough. Since moving to EMMA, we haven't had a single oversell. Setup took a bit of time but support was steady."
⭐⭐⭐⭐⭐
Derrick L.
Founder, Menswear Label
"Works well. Sync is fast. No more headache doing manual stock count every weekend. Recommended."
⭐⭐⭐⭐⭐
Mr. Ong
Owner, Hardware & Home Goods
"Works well. Sync is fast. No more headache doing manual stock count every weekend. Recommended."
⭐⭐⭐⭐⭐
Mr. Ong
Owner, Hardware & Home Goods
"Works well. Sync is fast. No more headache doing manual stock count every weekend. Recommended."
⭐⭐⭐⭐⭐
Mr. Ong
Owner, Hardware & Home Goods
"Works well. Sync is fast. No more headache doing manual stock count every weekend. Recommended."
⭐⭐⭐⭐⭐
Mr. Ong
Owner, Hardware & Home Goods
"We used to manage 3 outlets using Google Sheets. It was a total mess. Stock count was never accurate. EMMA is much simpler than the big brand ERPs we looked at. Straightforward, does what it says. Good for local SMEs."
⭐⭐⭐⭐⭐
Sarah Cheong
Operations Manager
"We used to manage 3 outlets using Google Sheets. It was a total mess. Stock count was never accurate. EMMA is much simpler than the big brand ERPs we looked at. Straightforward, does what it says. Good for local SMEs."
⭐⭐⭐⭐⭐
Sarah Cheong
Operations Manager
"We used to manage 3 outlets using Google Sheets. It was a total mess. Stock count was never accurate. EMMA is much simpler than the big brand ERPs we looked at. Straightforward, does what it says. Good for local SMEs."
⭐⭐⭐⭐⭐
Sarah Cheong
Operations Manager
"We used to manage 3 outlets using Google Sheets. It was a total mess. Stock count was never accurate. EMMA is much simpler than the big brand ERPs we looked at. Straightforward, does what it says. Good for local SMEs."
⭐⭐⭐⭐⭐
Sarah Cheong
Operations Manager
"Migrated from a manual POS system to Shopify + EMMA. Was worried about the data migration but the bulk import feature saved us. The sync logic is solid. It handles our variant products correctly."
⭐⭐⭐⭐⭐
Amanda S.
Digital Marketing Lead
"Migrated from a manual POS system to Shopify + EMMA. Was worried about the data migration but the bulk import feature saved us. The sync logic is solid. It handles our variant products correctly."
⭐⭐⭐⭐⭐
Amanda S.
Digital Marketing Lead
"Migrated from a manual POS system to Shopify + EMMA. Was worried about the data migration but the bulk import feature saved us. The sync logic is solid. It handles our variant products correctly."
⭐⭐⭐⭐⭐
Amanda S.
Digital Marketing Lead
"Migrated from a manual POS system to Shopify + EMMA. Was worried about the data migration but the bulk import feature saved us. The sync logic is solid. It handles our variant products correctly."
⭐⭐⭐⭐⭐
Amanda S.
Digital Marketing Lead
"Tried a few inventory apps from the Shopify App Store but the time zone difference for support was a killer. The EMMA team is actually responsive during SG office hours. They helped map our bundles correctly when I was stuck."
⭐⭐⭐⭐⭐
Kelvin T.
E-commerce Exec
"Tried a few inventory apps from the Shopify App Store but the time zone difference for support was a killer. The EMMA team is actually responsive during SG office hours. They helped map our bundles correctly when I was stuck."
⭐⭐⭐⭐⭐
Kelvin T.
E-commerce Exec
"Tried a few inventory apps from the Shopify App Store but the time zone difference for support was a killer. The EMMA team is actually responsive during SG office hours. They helped map our bundles correctly when I was stuck."
⭐⭐⭐⭐⭐
Kelvin T.
E-commerce Exec
"Tried a few inventory apps from the Shopify App Store but the time zone difference for support was a killer. The EMMA team is actually responsive during SG office hours. They helped map our bundles correctly when I was stuck."
⭐⭐⭐⭐⭐
Kelvin T.
E-commerce Exec
"Finally an app that understands how Lazada and Shopee integration actually works. We save about 2 hours a day not having to update quantity across platforms manually. Worth the subscription just for the peace of mind."
⭐⭐⭐⭐⭐
Benny Low
Director
"Finally an app that understands how Lazada and Shopee integration actually works. We save about 2 hours a day not having to update quantity across platforms manually. Worth the subscription just for the peace of mind."
⭐⭐⭐⭐⭐
Benny Low
Director
"Finally an app that understands how Lazada and Shopee integration actually works. We save about 2 hours a day not having to update quantity across platforms manually. Worth the subscription just for the peace of mind."
⭐⭐⭐⭐⭐
Benny Low
Director
"Finally an app that understands how Lazada and Shopee integration actually works. We save about 2 hours a day not having to update quantity across platforms manually. Worth the subscription just for the peace of mind."
⭐⭐⭐⭐⭐
Benny Low
Director
Frequently Asked Questions
How does EMMA work?
EMMA works by integrating with the marketplace platforms and updating the inventory numbers on all platforms automatically whenever a new order comes in on any platform, or whenever you update the inventory number through EMMA's dashboard. We ensure reliability using our own proprietary system to ensure inventory numbers are synced correctly even during periods of high sales volume such as mega campaigns.
Which platforms are integrated with EMMA?
EMMA is integrated with many different marketplaces such as Lazada and Shopee, and also e-commerce website platforms such as Shopify and WooCommerce. You can find our full list of integrations here.
I sell my products in different quantities on different platforms, can the inventory numbers still be synced?
Yes! We have built in a feature of customized flexible sync rules for you to define the way the stock numbers should be synced! We believe that for our sellers to succeed, our software must be flexible enough to accommodate different selling methods such as selling in multiple quantities and selling in bundles. With our Sync Rules creator, you can ensure that even if you are selling the same product in different quantity sets on different platforms due to business or marketing reasons, the stock is still correct across the platforms.
When are the inventory numbers synced across platforms?
Synchronization happens in real-time! Every time a new order comes in, the inventory on all platforms are updated in a matter of seconds. Try it out for yourself now!
I have more questions, how do I contact your team?
Send us an email at contact@emma.com.sg and we will be happy to help!
How does EMMA work?
EMMA works by integrating with the marketplace platforms and updating the inventory numbers on all platforms automatically whenever a new order comes in on any platform, or whenever you update the inventory number through EMMA's dashboard. We ensure reliability using our own proprietary system to ensure inventory numbers are synced correctly even during periods of high sales volume such as mega campaigns.
Which platforms are integrated with EMMA?
EMMA is integrated with many different marketplaces such as Lazada and Shopee, and also e-commerce website platforms such as Shopify and WooCommerce. You can find our full list of integrations here.
I sell my products in different quantities on different platforms, can the inventory numbers still be synced?
Yes! We have built in a feature of customized flexible sync rules for you to define the way the stock numbers should be synced! We believe that for our sellers to succeed, our software must be flexible enough to accommodate different selling methods such as selling in multiple quantities and selling in bundles. With our Sync Rules creator, you can ensure that even if you are selling the same product in different quantity sets on different platforms due to business or marketing reasons, the stock is still correct across the platforms.
When are the inventory numbers synced across platforms?
Synchronization happens in real-time! Every time a new order comes in, the inventory on all platforms are updated in a matter of seconds. Try it out for yourself now!
I have more questions, how do I contact your team?
Send us an email at contact@emma.com.sg and we will be happy to help!
How does EMMA work?
EMMA works by integrating with the marketplace platforms and updating the inventory numbers on all platforms automatically whenever a new order comes in on any platform, or whenever you update the inventory number through EMMA's dashboard. We ensure reliability using our own proprietary system to ensure inventory numbers are synced correctly even during periods of high sales volume such as mega campaigns.
Which platforms are integrated with EMMA?
EMMA is integrated with many different marketplaces such as Lazada and Shopee, and also e-commerce website platforms such as Shopify and WooCommerce. You can find our full list of integrations here.
I sell my products in different quantities on different platforms, can the inventory numbers still be synced?
Yes! We have built in a feature of customized flexible sync rules for you to define the way the stock numbers should be synced! We believe that for our sellers to succeed, our software must be flexible enough to accommodate different selling methods such as selling in multiple quantities and selling in bundles. With our Sync Rules creator, you can ensure that even if you are selling the same product in different quantity sets on different platforms due to business or marketing reasons, the stock is still correct across the platforms.
When are the inventory numbers synced across platforms?
Synchronization happens in real-time! Every time a new order comes in, the inventory on all platforms are updated in a matter of seconds. Try it out for yourself now!
I have more questions, how do I contact your team?
Send us an email at contact@emma.com.sg and we will be happy to help!
How does EMMA work?
EMMA works by integrating with the marketplace platforms and updating the inventory numbers on all platforms automatically whenever a new order comes in on any platform, or whenever you update the inventory number through EMMA's dashboard. We ensure reliability using our own proprietary system to ensure inventory numbers are synced correctly even during periods of high sales volume such as mega campaigns.
Which platforms are integrated with EMMA?
EMMA is integrated with many different marketplaces such as Lazada and Shopee, and also e-commerce website platforms such as Shopify and WooCommerce. You can find our full list of integrations here.
I sell my products in different quantities on different platforms, can the inventory numbers still be synced?
Yes! We have built in a feature of customized flexible sync rules for you to define the way the stock numbers should be synced! We believe that for our sellers to succeed, our software must be flexible enough to accommodate different selling methods such as selling in multiple quantities and selling in bundles. With our Sync Rules creator, you can ensure that even if you are selling the same product in different quantity sets on different platforms due to business or marketing reasons, the stock is still correct across the platforms.
When are the inventory numbers synced across platforms?
Synchronization happens in real-time! Every time a new order comes in, the inventory on all platforms are updated in a matter of seconds. Try it out for yourself now!
I have more questions, how do I contact your team?
Send us an email at contact@emma.com.sg and we will be happy to help!
Check out our latest articles
Important Updates to Lazada Marketplace Commission Fees (Aug 2025)
Important Updates to Lazada Marketplace Commission Fees (Aug 2025)
Aug 8, 2025
If you're a seller on Lazada's marketplace, you'll want to pay close attention to this. Starting August 1, 2025, Lazada is implementing some significant changes to its platform commission rates for both Marketplace and LazMall sellers. According to Lazada, these adjustments are part of a broader strategy to improve the platform and maintain a competitive environment, as well as to fund investments in technology and tools that will help sellers grow in the long run.
Introducing our Shopee Fees Calculator – Know Your Costs, Maximize Your Profits
Introducing our Shopee Fees Calculator – Know Your Costs, Maximize Your Profits
May 20, 2025
Understanding Shopee’s fee structure can feel like navigating a maze. With different types of charges—commission fees, transaction fees, service fees—and variations depending on your seller type (normal seller, Mall seller, or participation in Shopee programs), it’s easy to lose track of your actual earnings.To simplify this for online sellers, we have just launched a free Shopee Fees Calculator for Singapore sellers, designed to help you understand exactly how much you’re paying in fees—and how much you’re really earning.
Get updated with the latest in e-commerce
Get updated with the latest in e-commerce
With EMMA, your inventory is in perfect harmony, empowering your business to thrive.
Say goodbye to overselling, underselling and operational headaches with real-time and accurate multi-channel stock level updates.
With EMMA, your inventory is in perfect harmony, empowering your business to thrive.
Say goodbye to overselling, underselling and operational headaches with real-time and accurate multi-channel stock level updates.
© 2026 EMMA by TANGENT TECH LLP (T21LL1338J) registered in Singapore. All rights reserved.
© 2026 EMMA by TANGENT TECH LLP (T21LL1338J) registered in Singapore. All rights reserved.
© 2026 EMMA by TANGENT TECH LLP (T21LL1338J) registered in Singapore. All rights reserved.
© 2026 EMMA by TANGENT TECH LLP (T21LL1338J) registered in Singapore.
All rights reserved.