Sync Shopee and Shopify inventory
Your Shopify store is the channel you control and Shopee is the one with the traffic. Running both means the same stock is exposed to a marketplace campaign and to your own marketing at the same time.
Why this pairing goes wrong
The failure mode here is asymmetric. A Shopee campaign can clear your shelf in an afternoon while your own store keeps advertising the same units, and your own-store customers are the ones you least want to disappoint, because you paid to acquire them.
What trips people up
- Shopify tracks inventory only if you tell it to
- Inventory tracking is off by default on many Shopify products, and a product needs it switched on before it can sync. Turn it on for everything you want EMMA to keep in step.
- Pick your Shopify location
- Choose the Shopify inventory location that holds your genuinely sellable stock. That is the one EMMA keeps in step with Shopee and every other channel you sell on.
- Variants need their own SKUs
- Matching is by SKU, not product title, because your Shopify titles and your Shopee titles will never be identical. Every variant needs a unique, non-empty SKU on both sides.
- Both move in real time
- This pairing is as fast as EMMA gets: a sale on either side reaches the other within seconds, with no schedule to wait for.
Read more
Shopee integration in detail · Shopify integration in detail · Multichannel inventory management in Singapore