TikTok Shop inventory sync for Singapore sellers
TikTok Shop demand arrives in bursts, which is exactly the condition that produces oversells. EMMA takes TikTok orders as they happen and writes the new figure to every other channel you sell on.
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What syncs
- Orders in
- TikTok Shop sends each order to EMMA as it happens. Your other channels are updated within seconds.
- Stock out
- Whenever the figure changes anywhere, on any channel or by hand, EMMA writes the new quantity back to TikTok Shop.
- Matched on
- SKU. Product titles and prices differ between channels, so they cannot be used.
- Bundles
- Sync rules let a bundle on one channel draw down its component SKUs everywhere else.
Connecting it
- From Sales Channels in EMMA, choose TikTok Shop and click Integrate.
- Authorise EMMA against your TikTok Shop seller account.
- EMMA imports your listings and checks SKUs before syncing.
What you need
- Every listing and variation needs a unique, non-empty SKU. EMMA checks this during setup and shows you exactly what to fix.
- Change stock in EMMA rather than in TikTok Seller Centre, so every channel gets the new figure at the same time.
TikTok Shop questions
A video takes off and orders spike. Does sync keep up?
Yes. A video landing does not change how EMMA works: each order updates your other channels within seconds, however many arrive at once.
Does EMMA handle TikTok Shop cancellations?
Cancellations return the stock, and your quantity change history names the cancelled order as the reason, so you can always see why a quantity moved back up.