Lazada inventory sync for Singapore sellers
EMMA connects to your Lazada Seller Centre account and keeps its stock figure in step with every other channel you sell on, so a sale on Lazada reaches the rest within seconds.
Start your 14-day trialReal-time sync
What syncs
- Orders in
- Lazada sends each order to EMMA as it happens. Your other channels are updated within seconds.
- Stock out
- Whenever the figure changes anywhere, on any channel or by hand, EMMA writes the new quantity back to Lazada.
- Matched on
- SKU. Product titles and prices differ between channels, so they cannot be used.
- Bundles
- Sync rules let a bundle on one channel draw down its component SKUs everywhere else.
Connecting it
- From Sales Channels in EMMA, choose Lazada and click Integrate.
- Log in through Lazada and grant access.
- EMMA imports your catalogue and checks every SKU before anything syncs.
- Fix any flagged SKUs, refresh the product list, and Lazada starts syncing.
What you need
- Every Lazada listing and variation needs a unique, non-empty SKU. EMMA checks this during setup and shows you exactly what to fix.
- Stock you commit to a Lazada campaign is held by Lazada for the run of the campaign. EMMA shows you which SKUs are affected so you can plan around it.
- Change stock in EMMA rather than in Seller Centre, so every channel gets the new figure at the same time.
Lazada questions
Can I connect more than one Lazada shop?
Yes. Each shop is its own sales channel in EMMA, and all of them draw down the same underlying stock rather than each thinking it owns the full quantity.
Does Lazada sync in real time?
Yes. Lazada sends EMMA each order as it happens, and your other channels are updated within seconds.
I sell a 3-pack on Lazada and singles on Shopee. Can that work?
That is what sync rules are for. Link the 3-pack to its component SKU with a multiplier of three, and selling one bundle on Lazada takes three singles out of stock everywhere else.