Lazada inventory sync for Singapore sellers
EMMA connects to your Lazada Seller Centre account and keeps its stock figure in step with every other channel. You can also subscribe to EMMA from inside Lazada, through the Lazada Service Marketplace.
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What syncs
- Orders in
- Lazada posts each order to EMMA as it happens. Your other channels are written within seconds.
- Stock out
- Whenever the figure changes anywhere, on any channel or by hand, EMMA writes the new quantity back to Lazada.
- Matched on
- SKU. Product titles and prices differ between channels, so they cannot be used.
- Bundles
- Sync rules let a bundle on one channel draw down its component SKUs everywhere else.
Connecting it
- From Sales Channels in EMMA, choose Lazada and click Integrate.
- Log in through Lazada and grant access. Lazada Open Platform occasionally takes up to a minute to respond, which is normal.
- EMMA imports your catalogue and checks SKUs before syncing anything.
- Alternatively, find EMMA in the Lazada Service Marketplace and subscribe there, in which case your billing runs through Lazada.
Things worth knowing
- Every Lazada listing and variation needs a unique, non-empty SKU.
- Campaign-committed stock cannot be pushed below the committed quantity; EMMA surfaces those SKUs rather than failing silently.
- If you subscribed through the Lazada Service Marketplace, your EMMA authorisation follows that subscription period.
- Manual stock edits in Seller Centre are not visible to EMMA until you refresh the product list.
Lazada questions
Can I subscribe to EMMA through Lazada?
Yes. EMMA is listed on the Lazada Service Marketplace, so you can subscribe from inside Lazada Seller Centre and have it billed through Lazada rather than separately.
Does Lazada sync in real time?
Yes. Lazada posts order events to EMMA as they happen, with the payload signature verified before anything is processed.
I sell a 3-pack on Lazada and singles on Shopee. Can that work?
That is what sync rules are for. Link the 3-pack to its component SKU with a multiplier of three, and selling one bundle on Lazada takes three singles out of stock everywhere else.